This is a great example of a Hollywood publicity stunt
gone right. Perfect execution, unique concept, works for the movie and plays
online wonderfully after. Fox France held a premiere screening, with the
help of the City of Paris, of Ang Lee's wonderful Life of
Pi—a must see if you haven't yet—inside the Piscine
Pailleron swimming pool, a listed building in Paris. he audience sat in
"Tsimtsum" lifeboats, complete with life jackets, to watch the 3D
movie. Amazing.
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